Crocs Inc. is doubling down on its deal with movie star Drew Barrymore, who will now be involved in designing shoes as well.
Late last year, the Niwot shoemaker (Nasdaq: CROX) signed Barrymore to tout its shoe brand, along with some other celebrities.
Now Crocs is letting Barrymore design some shoes. The "Drew Barrymore ♥ Crocs" line will launch globally in the spring of 2018.
“Working with Crocs as an ambassador for ‘Come As You Are’ has reinforced what I have always loved about the brand – it’s optimism, versatility and comfort, with a little bit of quirkiness. In a word, it’s me. Collaborating on the 'Drew Barrymore ♥ Crocs' line was a natural next step in our partnership," Barrymore said in a statement.
Read more at the Denver Business Journal: http://bit.ly/2ho2jiz