IMA Financial Group Inc. wants to create technology products for the insurance industry, and it’s bringing on a well-known name in Denver tech circles to lead the effort.

The Denver-based company has recruited Erik Mitisek, head of the X-Ite entrepreneurs initiative at University of Denver and state of Colorado’s chief innovation officer, to spearhead its technology push. Mitisek starts the job Aug. 1.

“I’m incredibly excited to join a world-class firm and a world-class entrepreneur in [IMA chairman and CEO] Rob Cohen,” Mitisek said. “It’s an opportunity anybody would jump at.”

DU will determine how to fill the vacated position running Project X-Ite, a cross-college program to spread the entrepreneurial ethic through the university's programs and connect DU to business innovation. Project X-Ite's Matt Rutherford, faculty director, and Nina Sharma, associate director, will serve as interim co-directors.

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