Rumors were flying last week that Kroger Co. -- the supermarket giant that owns Colorado's King Soopers and City Market chains -- is pondering considering a bid for Whole Foods Market Inc., driving up the Cincinnati-based company's stock.

But analysts say it’s unlikely that Kroger (NYSE: KR) would seriously consider buying Whole Foods (Nasdaq: WFM).

Talk heated up Thursday, causing Whole Foods stock to jump 5 percent to $29.33. A tweet from Bergen Capital related speculation that Kroger might bid $40 a share for Whole Foods.

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