After two unspectacular attempts, Microsoft is exiting the fitness band business amid increased competition in the wearables sector.
The Redmond, Washington-based tech giant removed its Band 2 fitness tracker from its online store on Monday, indicating it halted production, according to ZDNet. The company also pulled the product from Best Buy, although Amazon is still selling remaining inventory.
The company has no plans to move forward with a Band 3, and the Microsoft team behind the device was also disbanded, per the report. Additionally, the Band’s software development kit, which let developers create apps for the device, is no longer available through the company.
It’s unknown how long Microsoft will continue to support customers who purchased the two iterations of the fitness tracker. A Microsoft spokesman told ZDNet that it would continue to invest and innovate in the Microsoft Health platform and that the company “remains committed to supporting our Microsoft Band 2 customers through Microsoft stores and our customer support channels.”
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