Though new flights leaving Denver International Airport often fly under the radar of the local community, officials in Reno, Nevada, say the nonstop route launching to their metropolitan area today on Frontier Airlines could have significant economic impact for both them and the Mile High City.

Frontier launches the new three-times-a-week route at 10:55 a.m. from DIA, reopening a route the airline had shut down in 2007 after six years of flying it because officials declared it was no longer profitable. The Reno re-launch is part of a massive yearlong expansion that will double the number of routes Frontier flies nationwide.

Already, both United Airlines and Southwest Airlines fly directly to Reno from DIA. But Brian Kulpin, vice president of marketing and public affairs for the Reno-Tahoe Airport Authority, said Frontier’s ultra-low-cost model is likely to stimulate traffic.

Some of that new traffic is likely to be interested in skiing the Lake Tahoe area that is just across the Nevada-California border from Reno and is home to three resorts owned by Broomfield-based Vail Resorts Inc. (NYSE: MTN) — Heavenly, Northstar California and Kirkwood Mountain Resort. All are part of the Epic Pass that is owned by a number of Colorado skiers.

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