Speedo USA is debuting its Missy Franklin Signature Series, an 18-piece collection of swimwear designed in collaboration with the Colorado Olympic-champion swimmer.
The line was part of a deal Franklin signed with Speedo shortly after turning pro in 2015, before she struggled to make the 2016 U.S. Olympic team and was a competitive disappointment in her individual events in this summer's Rio games.
The pieces features one- and two-piece suits made of durable, chlorine-resistant fabric, reports Apparel News, in bright colors. Items are inscribed with one of Franklin’s favorite mottos, “With strength and dignity.”
Speedo will promote the line on social media and its own digital platforms, as well as on Franklin’s personal websites and social media.
Read more at the Denver Business Journal: http://bit.ly/2eYOD87
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