SendGrid Inc. has purchased an email marketing startup to add new capabilities as it expands the marketing technology it can offer clients.
Denver-based SendGrid acquired San Francisco-based Bizzy, a small company that creates software to automate targeted email-marketing campaigns for small- and medium-sized businesses.
Terms of the deal were not disclosed.
Three month ago, SendGrid rolled out an email marketing management product, called Marketing Campaigns, for clients. Already its been used for 9 billion email messages.
Acquiring Bizzy adds just five people to SendGrid’s 372-person staff, but the startup’s technology and its talented team will help flesh out growth in marketing, says Steve Sloan, chief product officer of SendGrid.
Read more at the Denver Business Journal: http://bit.ly/2mFKtZz