Vail Resorts Inc. said it's signed a "multi-year" sponsorship deal with General Motors' GMC brand.
Terms of the deal weren't disclosed.
The Broomfield ski resort company (NYSE: MTN) said GMC will provide "onsite activations and signature resort events year-round, along with a complimentary vehicle service."
That means skiers at Vail's Colorado resorts, including Vail, Beaver Creek, Breckenridge and Keystone, might see a GMC Denali somewhere on the mountain.
"GMC's 'Professional Grade' brand and remarkable attention to design and detail are well aligned with Vail Resorts' collection of world-class mountain resort destinations," said Kirsten Lynch, chief marketing officer of Vail Resorts, in a statement.
Read more at the Denver Business Journal: http://bit.ly/2yihm49