Poised to attract a record numbers of younger travelers, Visit Denver on Tuesday laid out a 10-year tourism generation and marketing plan that it believes will help to place the increasingly popular city even more front-and-center when it comes to national travelers’ vacation planning.

The Denver Tourism Roadmap is not a radical departure from the efforts that the tourism and convention bureau has made in recent years, which it parlayed into attracting a record 16.4 million overnight visitors in 2015 who spent a record $5 billion.

But it adds a handful of specific new goals to help Denver attract the kinds of visitors that may not be coming now and ramps up some of the programs that have been the most successful in drawing people to the Mile High City.

Its six main tenets push for Visit Denver to expand its convention business, enhance connectivity between neighborhood in the city and improve downtown visitor experiences, among other things — all goals on which president and CEO Richard Scharf and his staffers have been working. Conventions this year are expected to generate a $718 million impact on the Denver metro area.

Read more at the Denver Business Journal: http://bizj.us/1oy61q

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