A Denver beverage distribution company is a little embarrassed after having to issue a follow-up press release after confusion resulted from its first release.

On Aug. 2, The Pulse Beverage Corp. (OTC bulletin board: PLSB) issued the following release that began with a headline, "Pulse Beverage Acquires Fiesta Mart of Houston, Texas..."

Many people inferred, without reading any more, that the Denver beverage company was buying the 45-year-old Houston grocery chain.

But that wasn't the case.

On Friday, Pulse issued another release, indicating that it wasn't actually buying Fiesta Mart, but had acquired the grocery chain as a distributor for its products in Houston.

Read more at the Denver Business Journal: http://bit.ly/2wmLc3X