Social media platforms like Twitter, Facebook and Instagram have turned marketing and customer relations into an undeniable two-way street, allowing direct interaction between consumers and their chosen brands — particularly among millennials.

In fact, according to MarketingSherpa, adults between the ages of 18 and 34 who are online are the most likely to follow a brand via social media (95 percent).

“Marketing is now a conversation,” said Kevin Lund of T3 Custom. “Your brand needs to be aware not only of geography and medium but also platform.”

“The goal of conversation-style marketing is to deepen the relationship between brands and their potential or existing customers,” Lund said. “Like any relationship, bringing ongoing value is what will allow it to mature and, more importantly, continue over time.”

Read more at Denver Business Journal.