If Grandpa were alive today, he’d have a hard time understanding the current Cadillac brand.
Back in his day, Cadillac represented luxury; long cars, giant hoods, (and if he were old enough), gigantic tail fins. And he liked it!
I’m sure Grandpa wouldn’t understand why General Motors' (NYSE: GM) Cadillac brand is trying to make it in the sport utility vehicle market, as well as with low-end offerings for younger buyers.
“Where’s the Eldorado? Where’s the Fleetwood?” Grandpa would exclaim.
Read more at the Denver Business Journal: http://bit.ly/2fPg7Cl