The National Association of Broadcasters launched a new initiative Wednesday called “Awareness in Reporting.”

9NEWS along with our parent company TEGNA will be participating in the initiative.

The goal is to ensure that each day, our newsroom makes a stronger connection to and  provides a better understanding of our community, especially when covering stories that involve sensitive topics such as race.

We know it won't always be easy, but we are proud participants in this new endeavor.

If you think there’s a story or issue we should be covering locally – send us an email to

For more information about the initiative visit