Crispin Porter + Bogusky, an international ad agency with a key office in Boulder, today named Danielle Aldrich to lead its Boulder and Los Angeles offices and to serve as one of CP+B's four regional presidents worldwide.
Aldrich -- a nearly 15-year veteran of the agency across two stints -- previously was co-managing director of CP+B Boulder. Earlier she worked for Kastner & Partners and Tierney.
Her new title is president of CP+B West. She will report to CP+B Global CEO Lori Senecal, who plans to exit the agency at the end of the year, per AdAge.
Senecal described Aldrich's promotion as part of an effort toward "building our next generation of leadership. Creating this expanded role for Danielle is a natural step as she embodies the CP+B DNA, always looking to uncover the toughest business challenges, and solving them in the boldest, most inventive ways.”