USA TODAY NETWORK showcased and discussed it's virtual reality capabilities while at The International Consumer Electronics Show this week, garnering recognition.
Digiday highlighted the best and worst seen and heard during the busy week and recognized USA TODAY NETWORK for the most interesting activation. The piece, The 2018 Digiday CES Awards, refers to the network's event hosted at the Las Vegas Motor Speedway with Dream Racing giving attendee's an exclusive experience filmed by our VR production team while during laps in a Porsche 911 Carrera S around the speedway. Attendees will receive an edited VR film of their driving experience.
Additionally, Kevin Gentzel, Chief Revenue Officer, and Chris Sweigart, Creative Director for GET Creative, sat down with AdAge to share their thoughts on virtual reality which were included in AdAge’s piece CES: 5 THINGS WE LEARNED ABOUT AR AND VR.