The message on a North Carolina billboard that caused an international internet firestorm has been replaced.

The Winston-Salem billboard read 'Real Men Provide. Real Women Appreciate It'.

The sponsors never came forward to say what exactly the message meant until Saturday.

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The anonymous sponsor(s) had a new one put up and call the 'Real Men Provide. Real Women Appreciate It' message a social experiment.

A group upset about the billboard is planning to put one of its own up in protest.

<p>Photo: WFMY News 2</p>

On its website, the group says it's chosen their message - "People of Quality Don't Fear Equality."

They plan to put up their slogan on Business 40 as soon as they can raise the money.

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