The message on a North Carolina billboard that caused an international internet firestorm has been replaced.
The Winston-Salem billboard read 'Real Men Provide. Real Women Appreciate It'.
The sponsors never came forward to say what exactly the message meant until Saturday.
The anonymous sponsor(s) had a new one put up and call the 'Real Men Provide. Real Women Appreciate It' message a social experiment.
A group upset about the billboard is planning to put one of its own up in protest.
On its website, the group says it's chosen their message - "People of Quality Don't Fear Equality."
They plan to put up their slogan on Business 40 as soon as they can raise the money.