Norwegian Air will launch a nonstop flight between Denver International Airport and London’s Gatwick Airport in September, offering a rare bit of competition on international routes from DIA and opening the potential for the low-cost carrier to reach directly from the Mile High City to more European destinations in the future.

The Scandinavian carrier will cross the pond from Denver on Tuesdays and Saturdays beginning on Sept. 16 and then will add a third weekly flight on Thursdays beginning on Nov. 2 in order to accommodate the crowds of Europeans looking to take ski vacations to Colorado, said Anders Lindstrom, USA communications director for the airline, on Wednesday.

It will make the flight in a Boeing Dreamliner 787-9 that will hold 309 passengers in economy class and another 35 in premium seating.

Though Denver officials have courted airlines very publicly for a potential nonstop flight to the Middle East for the past several years, they also have worked more quietly with Norwegian on the London flight, aware that London is the most popular long-haul destination from Denver and second-most popular international destination overall, behind only Cancun, Mexico. British Airways has offered a daily flight between DIA and London since September 1998.

Read more at Denver Business Journal.