Donate blood and buckle up.
That’s the message behind a new campaign by the Colorado Department of Transportation, DaVita and Bonfils Blood Center aimed at spreading awareness about National Donate Life Month.
The groups are hosting a blood drive Tuesday to aid trauma victims and inspire other Coloradans to donate.
CDOT Executive Director Shailen Bhatt hopes the campaign will also spotlight the seat belt crisis Colorado faces and immediate ways to help.
Seat belt use in Colorado is among the lowest in the country, while traffic deaths have seen an uptick over the last two years.
More than 100 units of blood can be used to save a single car crash victim — another reason why donating blood is so important.
Lambert from Bonfils and Sam Cole from CDOT joined 9NEWS Mornings on Tuesday to talk more about the campaign. Watch in the video above.