What's in a name, anyway? In football, it's more than just the letters on a jersey. It's a brand, position and reputation.

"I"m proud to be named Lindsay," South senior Marcus Lindsay. "Being a Lindsay means you always do the right thing, and you try to excel in everything you do."

That can be tough when you're trying to live up to the high standard set by your family. Brothers Troy Lindsay and Tony Lindsay Sr. were standouts at Thomas Jefferson High School in the 1970s, and their boys' followed in their footsteps. Marcus' cousins went on to have a lot of success at Oklahoma State, older brother Zachary is currently playing football at the University of Northern Colorado, and brother Phillip has proven to be an integral part of the University of Colorado's rise to prominence this season. Uncle Tony is currently the head coach at South, while Marcus' father and cousins all serve as assistants.

"I'm probably harder on [my nephews] because I expect more," Tony said.

Marcus has thrived under the pressure, and emerged as one of the top running backs in the state. He currently ranks fifth through all classifications in rushing, with 1,243 yards on 133 carries in seven games, and is one of the big reasons the South High Rebels have emerged as the number one team in 4A.

"A lot of people say I'm a brute on the field. They say I'm hard to bring down and just fun to watch," Marcus said.

Despite his differing style of play compared to his brothers, Tony Lindsay Sr. attributes some of Marcus' passion to what he has seen growing up.

"Marcus kind of wants to pattern himself after his big brother," he said.

Phillip Lindsay was named the Pac-12 Offensive Player of the Week following his performance against Arizona State last week. The "Tasmanian Devil," as he's known on the field, got his start at South.

"[Phillip] is just a beast," Tony said. "What I saw in him the other night [against Arizona State] was the Phillip that he was here in high school."

"When [Phillip] wants something, he's going to go get it, and he has the ability to charge up the whole stadium or team, just to give them an extra boost," Marcus added. "Both of my brothers have been good role models for me, and everything they've done throughout their life, I've been able to see before I've had to go through it."