During halftime of Sunday's home game against the Falcons, the Broncos will honor 125 cancer survivors.
It will all be part of the first-ever "Fight Like a Bronco" campaign that kicks off on Sunday.
The Broncos are the first to coordinate the campaign with the NFL's recognition of National Breast Cancer Awareness Month to celebrate the courage of all survivors.
The Broncos will be giving away "Fight Like a Bronco" magnets at the end of the game.
Broncos charities will also be making donations to Susan G. Komen Colorado and the American Cancer Society.