Long lines for release of exclusive "Snowflake" whiskey

KUSA - It's a scene that looks like Black Friday in the middle of June.

Hundreds of people lined up hoping not just to enter a store, but to buy one item that only shows up at most twice a year.

Stranahan's Colorado Whiskey creates a special version of their product called "Snowflake." It got its name from being different, just like the saying goes that no two snowflakes are the same.

The bottles are not sold in stores, and only available for a few hours at the distillery in Denver. Word of the release is only announced on Stranahan's Facebook and Twitter accounts.

What makes this product different is that three barrels of the distillery's whiskey were aged in just a few wine barrels. The finished version has people willing to camp out more than 12 hours just to get their hands on a couple of bottles.

This latest batch, the 15th snowflake created by Stranahan's, is named after Pikes Peak. Port and Sangiovese barrels from Denver's own Balisteri Winery were used to age the whiskey for two extra years.

Distillers say this latest version of snowflake has a red, bold, and distinct color. Smells of rich blackberry and plum along with honeycomb and aged apple. The taste includes flavors of honey, black currant, cocoa nibs and finishes with walnut and butterscotch.

Campers started gathering by 7 p.m, on Friday night for the release that started at 8 a.m. Saturday morning. By 11 p.m., about 75 people were already in line.

The last release happened during a cold snap that sent temperatures well below zero. Fans of the whiskey braved those temperatures and the other kind of snowflakes back then.

Today, temperatures were in the 60's and the lines wrapped around the distillery with people more than willing to wait more than two hours to purchase one of the 987 bottles that went for 99 dollars a piece.

(KUSA-TV © 2014 Multimedia Holdings Corporation)


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