DENVER BUSINESS JOURNAL - Visit Denver will change up its formula for Denver Restaurant Week once again, hoping to bring more eateries back to the shrinking culinary celebration by allowing a variety of price points at which they can offer their special menus next year.
The convention and visitors bureau announced Wednesday that restaurants — which had offered meals for $52.80 per couple for the first nine years of the event and raised that price point to $60 per couple or $30 per person for the past three years — will be able to offer multi-course meals for $25, $35 or $45 per person next year. The 10-day event is scheduled to take place from Feb. 24 through March 5.
Though deviating from the long-time idea that diners should be able to go to any participating restaurant and choose from a variety of meals at one price point during Denver Restaurant Week, the change is one of many that Visit Denver has put forward in recent years to try to address the concerns of restaurants.
It reduced the event from two weeks to 10 days in 2015 when some eateries said their reservations were tied up for too long. And that came only after a previous one-year effort to split the event into a winter and a fall week in order to take advantage of the two slowest times of the year for metro-area restaurants.
Read more at the Denver Business Journal: http://bizj.us/1osotq
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