KUSA - As "50 Shades of Grey" gains popularity, it seems like more people are going above and beyond the flowers for Valentine's Day gifts. Lingerie sales are on the rise this year.
Since that can be an awkward shopping trip for men, Victoria's Secret Model Adriana Lima offered some tips about how men can overcome their fears of going into a lingerie store.
"You want to make your lady happy, so it's really not about you. It's about making her smile." Lima said. "If you can overcome those fears, that's something unbelievable that you can do.
She also explained that's it's not an uncommon task for many men.
"You aren't going to be the only man there believe it or not," Lima said. "There's a lot of men courageous enough to walk in and get something for their loved one."
Lima says one of her favorite gifts is perfume because fragrance is something that activates memories.
(KUSA-TV © 2015 Multimedia Holdings Corporation)