Why the color of your suit matters

DENVER BUSINESS JOURNAL - Whether you're meeting with one of your employees or one of your top customers, you should always consider that what you wear and the colors you choose convey an unspoken message. In these rough economic times, businesspeople need to be mindful about what their clothing — much like their body language — communicates to clients.

Men often overlook the color of their clothing and especially suits as unimportant, something that will go unnoticed. Most don't realize how the color they choose to wear can have a dramatic effect on how they are perceived by others.

Businessmen need to realize the choice of suit color is just as important as cut and fit.

Here are some tips on color suiting effectiveness:


Navy is your power color. It connotes authority. You'll be perceived as a "take charge" type of person. Use navy suits for opening/closing arguments, public speaking, important presentations and when you want to look like an expert.

Learn more about other suit colors in the Denver Business Journal: http://bit.ly/1Achv2C.

(© 2014 American City Business Journals. All rights reserved.)


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