DENVER BUSINESS JOURNAL - Your hotel chain wants you back. They build loyalty programs and train their staffs with you in mind.
However, at the end of the day, hotels are run by people. Give them a good value proposition and they should treat you as a VIP.
Here’s the downside of loyalty programs. Corporate employees usually fly and stay where their travel department tells them. Deals get renegotiated. The hotel’s frequent customer in 2017 might be on a different program in 2018.
Hotels want to be your first choice on where to stay. They want you telling your friends.They want an advocate.
My wife and I like to joke: “We are married to American Airlines, Marriott and Cunard. At least two of them need to be involved when we go anywhere.”
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