Nine metro Denver Albertsons stores are no longer going to be "Albertsons."
Instead, they'll be rebranded as Safeway stores, effective mid-October.
The announcement, made Wednesday, comes following the merger of the two grocery store giants in January 2015. Both Safeway and Albertsons are part of holding company AB Acquisition, owned by private equity firm Cerberus Capital Management LP, based in New York. Cerberus created the holding company after it bought Safeway in the $9.2 billion deal.
"While we know that the Albertsons name has a lot of history here in Colorado, it made sense for our nine Albertsons stores and our 46 Safeway stores in the Denver area to be united under one strong brand," said Todd Broderick, Denver division president. "Our goal is to simply run great stores, and we feel this will enable us to do that even better."