BMW of Denver motorcycle shop on the move

DENVER BUSINESS JOURNAL - BMW of Denver is rolling into a new, larger facility that will double the number of motorcycles it has on display and triple overall capacity.

The long-time bike shop is moving from its Aurora location to 10350 E. Easter Ave. in Centennial and will open Oct. 4. The business outgrew its current location, said Bill McConnell, general manager. The store has had 40 percent sales growth in the past four years, he said. That moved the metro Denver store from No. 23 in the country in sales, to No. 4 in the country, he said.

The new $4 million facility will double the size of the store from 10,000 square feet to 20,000 square feet to house as many as 130 bikes, and the showroom will be 5,000 square feet with about 50 bikes on display.

The store opened 43 years ago in a two-stall former gas station. It's been at its Aurora location for 17 years. But there, the owners were leasing the building. Now, they are owners.

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