Boulder 'psychographic' marketing company raises funds

DENVER BUSINESS JOURNAL - A Boulder marketing company that uses "psychographic" information said it's raised $1.1 million.

CaliberMind, which said it uses "machine learning and human language analysis" to predict buyer behavior, said the funding came from CEB Ventures, Meritage Funds, PV Ventures, and Crawley Ventures.

The company said it will use the funding to expand its data science team and accelerate sales growth.

"Most predictive marketing tools are designed to generate leads but our customers don’t have a leads problem, they have a conversion problem. Using CaliberMind, they are seeing results today in terms of increased engagement and demand, and ultimately more sales," said Raviv Turner, CaliberMind’s CEO and co-founder, in a statement.

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