DENVER BUSINESS JOURNAL - In an age when more breweries are pulling back on the idea of packaging beers and competing for retail space because of the high costs and heavy competition, Brewery Rickoli is getting a rare opportunity to go nationwide — for free.
The Wheat Ridge brewery's Oats McGoats, a gluten-reduced rye stout, is one of five beers from small companies that are part of Sam Adams' Brewing the American Dream 12-pack now available in liquor stores.
Brewer Rick Abitbol got to be part of that group by winning the first-ever experienceship offered in 2013 by America's second-largest craft brewery, which gave him a chance to spend a week in Boston learning the finer points of the business and to continue to get advice up to this day.
But having Oats McGoats get onto the national stage may be the biggest benefit yet from the association with Boston Beer, even considering the experienceship already helped Abitbol scale up to his current three-barrel system. The publicity is driving more people to his taproom on Wadsworth Boulevard, and it comes as Brewery Rickoli is trying to add to the 65 current liquor stores that carry its hand-bottled bombers.
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