Colorado keg provider ponies up for competitor

DENVER BUSINESS JOURNAL - A Lone Tree-based keg provider has acquired a Birmingham, Alabama-headquartered competitor, giving it access to more than 1,000 brewery and cidery customers across the United States and the United Kingdom.

Keg Logistics, which works with breweries to buy and lease kegs to buy, has acquired Atlas Keg Co., officials from the businesses confirmed. No sale price was announced, though Atlas stakeholders will become investors in Keg Logistics following the deal.

Coming 11 months after Keg Logistics received a major funding infusion to become a portfolio company of New York private capital firm Bregal Sagemount, the deal strengthens what already was a major national player in the keg-management sector.

It adds more experience in depth in the rent-to-own segment of keg provisions that many growing craft breweries seek to play in, and it enhances Keg Logistics’ coverage of the U.S.

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