DENVER BUSINESS JOURNAL - With the onset of the holiday shopping season, many retailers and brands have their eyes set on that elusive yet coveted customer: the millennial.
Shoppers between the ages of 18 and 35 plan to open their wallets and increase their spending about 45 percent over last year to an average of $993, according to Adobe Digital Insights. With this extra spending expected, brands don’t want to miss the chance to snag these younger customers.
H&M, for example, enlisted director Wes Anderson to craft an ad for the brand’s holiday clothing collection. True to Anderson’s style, the commercial takes place on a train and makes use of tracking shots, geometric elements and actor Adrien Brody to show off H&M’s latest line.
"The winter train ride, under Wes Anderson's direction, is the perfect setting for H&M's holiday collection full of relaxed, wearable elegance," H&M's head of design and creative director Pernilla Wohlfahrt said in Adweek. "It's about mixing the informal with a sense of occasion, capturing the holiday mood for both dressing up and getting cozy with loved ones."
Read more at the Denver Business Journal: http://bit.ly/2gsZY0T
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