How LinkedIn just made it super-simple to win new business

DENVER BUSINESS JOURNAL - LinkedIn is done playing games.

Instead, the world's largest social network for professionals just announced a major new expansion of its initial foray into the gig economy, making it clear the site is serious about moving beyond its core use as a full-time job-seeking/hiring platform.

Freelancers, contractors and the "gig" economy

"At a high level, we've seen a growing number of freelance/gig professionals on our platform — a nearly 50 percent increase over the past five years — who are looking for short-term gigs or new business leads," LinkedIn spokesperson Kenly Walker told me in a recent email.

"To ensure we're providing the same type of value for these independent workers as those in more traditional 9-to-5 professions, we've been piloting LinkedIn ProFinder— a marketplace that connects consumers with independent service providers."

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