DENVER BUSINESS JOURNAL - A fundamental predictor of success in leadership, sales or any aspect of business is the ability to communicate effectively.
If you cannot communicate effectively, the ability to lead an organization, motivate a team, collaborate with a co-worker, or sell something to a customer is greatly diminished.
In order to master communication skills, one needs to understand that it’s not so much about what you say, it’s about how you say it. Mastery is more a function of process, not content.
Process is the series of steps in an interaction. It’s the context of what’s happening: who’s offering ideas, who’s responding, who’s adding new ideas, who’s rejecting, how the mood and tone are playing out, etc.
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