SANTA CLARA, Calif. – The line for franks on theLevi's Stadium concourse snaked all the way past the next stand, beyond the restrooms and wrapped around the venue far enough to be situated above the concession stand for the $25 tenderloin sandwich and the $16 Bay shrimp roll.
A few steps away though, sat the Super Bowl's most unloved snack, with not a single soul doing as much as even inquiring about it.
At $8 and in an modern arena where bottled water goes for just a buck less, the "Vegan Dog" briefly looked like a bargain, at least until the faux-meat hot dog grabbed a reputation for being rubbery, chewy and tasting of warmed cardboard.
For the most part the staff at the concession stand stood looking bored, especially the lady at the completely unrequired express checkout line. Occasionally a potential customer would amble over, wrongly thinking they could get real hot dogs here and beat the line at the next stand.
Others soon realized that you could get beers under the Vegan Dogs sign without the punitive wait at other concessions. Others just weren't paying attention and recoiled at what was on offer when informed. Abby Wambach, the recently retired United States soccer star, wandered by and yep, she was eating a full size, full meat hot dog.
USA TODAY Sports, in one of those scientific studies that isn't very scientific and barely qualifies as a study, observed 10 people go up to the Vegas Dogs window over the space of 12 minutes.
Five of them ordered beers, three had strayed into the wrong line, another went to ask where the nearest restroom was. Only one bought a Vegan Dog.
"My wife is a vegan," said Carolina Panthers fan Shawn Blewett, 39. "She can't decide whether she wants to be vegetarian or vegan and she wanted me to get it for her. It doesn't look very good though. Should I get her a frank just in case?"