The new search engine that could give Google a run for its money

DENVER BUSINESS JOURNAL - When you have a virtual treasure trove of personal data on more than 450 million professionals in 200 countries, along with millions of additional data points on jobs, companies, industry news, personal blogs and more, you're sitting on a pretty powerful search engine.

With its recent announcement that every piece of content (status updates, posts, etc.) published on the platform is now easily searchable and sortable via its mobile app, LinkedIn just pulled up a chair next to Google and Bing as a legitimately powerful search engine for professionals.

LinkedIn wants to be Google for professionals

The most underused and misunderstood part of LinkedIn's entire platform is its powerful internal search engine.

For example, you can use LinkedIn's advanced search features to find hyper-targeted, hyper-specific lists of the exact clients, customers or investors you want to connect with.

You can refine your search results by job title, industry type, zip code and a bevy of other filters. You can even filter searches by where people went to college and play the alumni card!

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