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Metropolitan State College of Denver to become Denver State University

4:49 PM, Mar 9, 2011   |    comments
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Metro State will take on the moniker Denver State University, as long as the Colorado state Legislature approves the measure.

The school says DSU will be a better fit for the institution, reflecting the school's quality and size.

The change is the result of a yearlong process of researching the current perceptions of its name and what benefits it could possibly see from a change.

In February, the school tested three names: Metropolitan State University of Denver, University of Central Colorado and Denver State University.

A branding firm studied the name last spring and concluded that Metro State's current name didn't reflect its "quality, size and complex offerings," the school said. The school's president, Stephen Jordan, said in a February news release the school is concerned that the report showed some could view a name change as a shift in its mission. He says the school is committed to "affordability, accessibility and high-quality education."

Metro State officials say there will be some cost associated with changing its website, brochures, buildings and other re-branding efforts. At its next meeting in April, the board of trustees will start examining those costs. The board is promising to raise private funds to pay for the changeover.

Officials said before their vote on Wednesday they would also make a provision so former and current students could get a new degree bearing the Denver State University title.

(KUSA-TV © 2011 Multimedia Holdings Corporation)

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