"It encourages a dialogue with young people about college about the importance of college, the importance of expanding your education past high school and what you get out of it," said Dawn Taylor Ownes, executive director of College in Colorado.
She says a change of apparel can foster come friendly competition in offices, among different colleges.
"There is one engineering firm who has an office olympics between CU and CSU," she said.
The event also gives college graduates a good reason to help encourage young people who may think that college is out of their reach.
"We have a Denver businessman who raised money to take 35 students to a college campus for a tour," she said.
A few businesses are offering perks to anyone who wears college apparel on Friday. Qudoba promises free chips and queso to anyone entering a participating restaurant wearing college apparel. Cold Stone Creamery will give a free "Like It" sized ice cream to College Friday participants who come to participating locations between 3 p.m. and 7 p.m. on Friday. For more information, go to https://secure.collegeincolorado.org/Default.aspx.
(KUSA-TV © 2011 Multimedia Holdings Corporation)