Natural Grocers by Vitamin Cottage offers free nutrition coaching year round to help customers meet their fitness and health goals.

There is no purchase necessary and coaches are available by appointment at all metro area locations or through their website.

In-store sessions typically last about an hour and can continue until all health or fitness goals are met.

"This isn't a onetime deal. We can continue to see you as long as it is beneficial for you," Lani Jacobs-Banner, a Nutrition Educator with Natural Grocers by Vitamin Cottage, told 9NEWS. "So for instance, for people who are trying to lose weight, typically it's about a once a month check-in appointment after that initial appointment and we'll help you to fine tune what you're eating and what you're doing to help you reach your goals."

But weight loss doesn't have to be all work. According to Jaime Rosen, founder of the website Dietbet.com, it can be fun when turned into a friendly competition.

Dietbet is a social dieting website that offers cash prizes for weight loss, similar to an office weight loss competition.

Everyone who participates in a specific bet enters money into a pot. Players are then challenged to lose either eight pounds or four percent of their starting weight in four weeks. Everyone who reaches their goal wins or splits the pot.

"We felt that this would be the perfect kind of easy to use website," Rosen told 9NEWS. "So instead of having to organize a game, write everyone's weight down on a piece of paper, collect the money and put it in a coffee cup and figure out what your rules are going to be, why not just have all of that organized for you on the website?"

The site is brand new and free to use and Rosen says there is a mobile app in the works.

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