'The Lorax' movie buzz boosts Dr. Seuss book sales

3:12 PM, Feb 29, 2012   |    comments
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Theodor Seuss Geisel, who died in 1991, would be 108 years old March 2. Not coincidentally, that's the date a new movie version of The Lorax, his cautionary environment tale, will be released.

It's also the day of the annual "Read Across America" program sponsored by the National Educational Association in schools, libraries and bookstores. The Lorax cast, including Taylor Swift, Zac Efron, Betty White and Danny DeVito, appears in Read Across America videos.

All of that is boosting Dr. Seuss book sales: Green Eggs and Ham is No. 47 on USA TODAY's Best-Selling Books list, up from No. 219 last week; The Lorax is 59, up from No. 171; One Fish Two Fish Red Fish Blue Fish is No. 64, up from No. 336; and The Cat in the Hat is No. 93, up from No. 392. Random House reports 600 million copies of Dr. Seuss books have been sold in 30 languages.

Chip Gibson, publisher of Random House Children's Books says, "the unequalled imagination of the great Dr. Seuss is more vital today than ever, and the annual mega-celebration of his birthday and Read Across America offers us all the most wonderful opportunity to delight readers, young and old."

The release of The Lorax movie, he says, is giving "an extra boost to this year's Seuss-a-bration."

(Copyright © 2012 USA TODAY)

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