Eat-A-Bite, Give-A-Bit unites food manufacturers, restaurants and consumers, while rewarding each group for their participation.
The new program benefits the community's largest hunger-relief charity, Food Bank of the Rockies. This concept is designed to replace the traditional, punch-card loyalty rewards with Cause Rewards Marketing Technology.
In this program, participating food manufacturers and ValuedPatron Marketing Services pledge money to a pool of funds to be donated to Food Bank of the Rockies. A portion of those funds is released every time a customer digitally "punches in" at a participating local restaurant.
Now in the second week of a 90-day kickoff, the program has already signed on 50 restaurants. Mike Cranbrook of VPMS says they are hopeful restaurant and consumer participation will increase over the next few weeks.
"We recently launched and already have 50 locations on board; Angelo's Pizza Parlor, Abo's Pizza, and Tony and Joe's Seafood Place to name a few. More locations are joining us every day," said Cranbrook. "We want to continue signing up restaurants in the local area and grow this out to other markets."
The program is easy to join. Participating restaurants display Eat-A-Bite, Give-A-Bit point of purchase promotional materials. Customers then use their mobile phones and ValuedPatron's mobile-scanning technology to punch in.
To learn more about this new program, visit www.valuedpatron.com.
(KUSA-TV © 2012 Multimedia Holdings Corporation)