It's just one of the efforts by corporate America to recognize vets. The Pennzoil brand of motor oil, for instance, is doing its part by donating three Dodge vehicles retrofitted to accommodate paralyzed veterans.
GM's effort certainly has the wider impact. It previously only offered its military discount to active duty service members, reservists, retired service members and their spouses. Now it is extended to veterans within a year after discharge.
The savings can be substantial. When all discounts are applied, GM says on its military deal website that a Chevrolet Silverado 1500 pickup is eligible for a discount that adds up to $3,770. Or they can take $1,257 off a new Chevrolet Camaro.
"We wanted to accommodate the large numbers of returning veterans from Iraq and Afghanistan and the impending draw down of service members from all branches," said Linda Stouffer, GM marketing manager for vehicle purchase programs, in a statement.
To participate, veterans need to show a copy of their discharge papers tat a participating dealer. All branches of the U.S. armed services are eligible: Air Force, Army, Navy, Marine Corps, Coast Guard and National Guard.
As for Pennzoil, it donated $100,000 to the Paralyzed Veterans of America to help injured vets regain their ability to drive by themselves. And it is giving away three vehicles in a ceremony at the Phoenix International Raceway. They went to:
•Jason Morgan, an Air Force veteran and single father of three, is receiving a retrofitted 2012 Ram 1500 ST Pickup. He volunteers at his local VA hospital and is a motivational speaker at schools. Plus, he coaches youth football.
•Lonn Cunningham, a Navy veteran who will soon be driving a retrofitted 2012 Dodge Grand Caravan minivan. He volunteers at Paralyzed Veterans' events.
•Ronald Courteau Jr., a Marine Corps veteran, is getting a retrofitted 2012 Dodge Challenger SXT Coupe. He has a part-time job at at a school and needs the van to go to church and run errands.
(Copyright © 2012 USA TODAY)