DENVER - The Colorado Department of Transportation is targeting men in its latest drunk driving campaign.
The Heat Is On campaign is launching radio, bus and billboard advertising, as well as in-bar advertising such as coasters, posters and a new tool for CDOT, the Interactive Urinal Communicator.
The IUCs feature a 15-second audio message encouraging male bar patrons to not drive and instead look to other alternatives, such as public transit, 1800taxicab.com or Uber.
Males, ages 21-34, have a higher propensity for dying in alcohol-related motor vehicle crashes, according to CDOT.
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