CEO of Snow Secure guarantees snow for winter Olympics

5:53 PM, Oct 29, 2013   |    comments
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SOCHI, Russia - The CEO of Snow Secure, Mikko Martinkainen, is about to to fulfill his lifelong Olympic dream, not as an athlete, but as a snow expert at the Winter Olympics.

Nobody believed in his idea 12 years ago, but now Martinkainen piles up massive mounds of snow in the winter and helps keep the snow from melting all summer by using reflective tarps.

It is a plan in the works at the Rosa Kutor Ski Resort near Sochi, where this past summer nine large piles of snow were covered with the reflective material.

Of the 700,000 cubic feet made, more than 450,000 is expected to last until the 2014 Winter Olympics.

Martinkainen says the process is quite simple: You make snow in the winter, collect piles in the spring and then you insulate them. In the winter, you take the insulation away, and you have snow.

Snow is a big concern in a subtropical landscape where palm trees and Black Sea beaches attract summer tourists and the average daytime winter temperatures hovers around 50 degrees.

If the winter temperatures are too warm for snow, then Martinkainen's plan goes into action.

They will use Europe's largest snow making system to make snow, and then if they need more, they will take the snow that Martinkainen saved during the summer.

(KUSA-TV © 2013 Multimedia Holdings Corporation)

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