KUSA - 9NEWS has been reporting on the "holiday creep" the past few days, as big box retailers and department stores announce they will open on Thanksgiving.
But before we carve the turkey, some retailers are looking ahead to Christmas day.
King Soopers may open some stores on that holiday.
9NEWS got a tip from a King Soopers employee, saying he would have to work Christmas Day.
King Soopers spokeswoman Kelli McGannon said that Christmas hours and locations are still being determined.
She said the decision won't be made until after Thanksgiving.
Finance professor Mac Clouse at the Daniels College of Business at the University of Denver says if the grocery chain does open on Christmas day, it's more about satisfying customers than making money.
"It's hard to imagine that they're going to get incredibly wealthy or [a] great increase in profits because now 'I'm gonna go to King Soopers to buy that package of butter' instead of going to 7-11 to buy that butter," Clouse said.
Clouse wouldn't expect the stores to be particularly busy on Christmas Day, and says some who may not celebrate the holiday, may not mind working.
"[Some people] would rather be enticed by the fact they're probably going to get time and a half on that day. It actually might be a nice thing for them to do if they didn't care about Christmas. You can go to work. It's not going to be a very busy and you're going to make time and a half. So that's great."
The retail industry is always changing in an effort to customize the shopping experience for the customer. Sometimes that means a special app, special sale or special store hours.
Often times the customer dictates what a store ultimately decides to do.
"If there's demand out there to have the store open, then that's what they're [retailer] going to do," Chris Howes, President of the Colorado Retail Council, said. "This trend is most popular with the milennials - those citizens who are 10 to 34 years old. "The great majority of customers who are coming in on the holidays and the night before Thanksgiving because maybe they don't want to wake up at 4, 5 [or] 6 a.m. and get to the store early and wait in line. They'd rather just do it that night."
Is America headed for a time when stores are open 365 days a year?
"It might happen," Howes said. "It's really up to the customer. The stores wouldn't open up the doors if nobody was coming in."
More than half of holiday shoppers have already started looking for gifts and we haven't even hit Thanksgiving yet. "So there's a demand out there and retailers are going to fill it."
King Soopers will be open on Thanksgiving day until 6 p.m. for those last minute shoppers - or for those who missed an item on their grocery list.
They reopen Friday morning.
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