Cadillac today: Not your Grandpa's land yacht

DENVER BUSINESS JOURNAL - If Grandpa were alive today, he’d have a hard time understanding the current Cadillac brand.

Back in his day, Cadillac represented luxury; long cars, giant hoods, (and if he were old enough), gigantic tail fins. And he liked it!

I’m sure Grandpa wouldn’t understand why General Motors' (NYSE: GM) Cadillac brand is trying to make it in the sport utility vehicle market, as well as with low-end offerings for younger buyers.

“Where’s the Eldorado? Where’s the Fleetwood?” Grandpa would exclaim.

Read more at the Denver Business Journal:

© 2017 KUSA-TV


To find out more about Facebook commenting please read the
Conversation Guidelines and FAQs

Leave a Comment