Last name in alphabet affects life outcomes, CU-Boulder study says

DENVER BUSINESS JOURNAL - Could having a last name that starts with the letter "Z" hinder a child's long-term success and recognition?

Yes, if the results of a new study from the University of Colorado Boulder is any indication.

Jeffrey Zax, a CU-Boulder economics professor, said he learned that the coincidental detail of where one’s last name falls in the alphabet can affect life outcomes after conducting a research analysis that spanned 54 years.

"If your name is at the end of the alphabet, you’re less likely to be identified by teachers as an outstanding student," Zax said.

Read more at Denver Business Journal.

© 2017 American City Business Journals.


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