If Denver were to buy the global media exposure it will get this weekend from hosting an international extreme sports competition, it would cost about $140 million.
Denver is one of five stops for the international FISE World Series. The Festival International des Sports Extreme— dubbed the European X Games — is a competition in BMX and skateboarding and will be in Sculpture Park at the Denver Performing Arts Complex over this Labor Day weekend.
The "FISE World Denver 2016" event ( website here), running Saturday through Monday, coincides with the annual A Taste of Colorado festival in Civic Center Park.
The free event is expected to draw about 10,000 spectators. But about 300 top international athletes will compete in Denver to an international audience of an estimated 1 billion households. The event will be broadcast in 35 countries, both live and in highlights shows, said Matthew Payne, executive director of Denver Sports Commission, an affiliate of Visit Denver.
Read more at the Denver Business Journal: http://bizj.us/1o3hhk
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