TAMPA BAY, Florida – One of the world’s most famous pitchmen, Tony Little, is joining 10News’ fight against soaring prescription costs.
Little, 60, helped create a spoof infomercial for “The Wallet Lifter,” a fictitious product that “targets your vulnerable wallet area, making it lighter,” to the benefit of pharmaceutical companies.
He joined investigative reporter Noah Pransky in-studio for the shoot Wednesday morning after he saw 10Investigates’ compelling stories on skyrocketing drug costs earlier in the week.
For more coverage of the Side Effects series: Click Here.
Watch and share the video below.
© 2017 WTSP-TV