Oversized three dimensional advertisements including a large bench, fire hydrant, and newsstand are will be on display around the metro area this summer as part of the "Use Only What Your Need" campaign.
The advertisements are designed to show the difference between how much water people actually need versus how much they actually use and encourage customers to cut back.
Denver water says the success of the campaign is especially important this year because it's been so dry.
"Well we always want our customers using only what they need and not wasting water. This year though it's more important than ever," Stacy Chesney, spokesperson for Denver Water, told 9NEWS. "We had very low snow pack which means we don't have much water that flows into our system which are the reservoirs that feed our customers. And so we don't expect our reservoirs to fill this year which means by cutting back on that outdoor water use our customers will help put us in better position going into 2013."
Besides the ad campaign, which will be moving around to various shopping centers throughout the metro area this summer, Denver Water is currently offering a free yard sign to customers who take the pledge to use only what they need and will be offering a free T-shirt later this summer.
For more information or to sign up to receive your free item please visit http://www.denverwater.org/.
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