CRESTED BUTTE – Despite hosting an event with thousands of people who are fueled up on an unlimited amount of beer, the Crested Butte Marshal's Office says Anheuser-Busch has done a good job keeping peace in its makeshift town known as "Whatever USA."
Last week, Crested Butte agreed to let the beer company transform its town into a Bud Light-draped community for an advertising campaign. In return, Anheuser-Busch agreed to pay Crested Butte $500,000.
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ADDITIONAL COVERAGE: Bud Light turns tiny ski town into 'Whatever, USA'
As of Saturday evening, the Crested Butte Marshal's Office says they've made no arrests associated with the event.
In addition to assistance from local law enforcement, Anheuser-Busch has also hired a private security company for the weekend.
Anheuser-Busch says "Whatever USA" will pump $2 million into the local economy. The company flew 1,100 people into Crested Butte from around the country. Aside from paying for their flights, Anheuser-Busch also took care of their hotel rooms.
In return, Anheuser-Busch is using the 1,100 people as part of a new advertising/promotional campaign. Dozens of cameras are recording the event for digital and broadcast commercials. We're told the television spots could air as early as next week.
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